Bloomberg News recently raved about Lisbon as Europe's newest capital of cool, and we're not surprised to see the US media catching on.

Whether you're discovering the amazing wines of Portugal on your first visit to the country, or whether you're a wine connoisseur who has long been in on Portuguese wines, we at Firo are convinced that now is the time to invest in Portugal. Portugal is seeing a tourism boom - in particular from Americans - and absolutely rave reviews in the media. All this fantastic attention underscores what Firo knows well: Portuguese wines are up-and-comers. Watch out for ever-increasing interest from discerning consumers in the wines from this dynamic wine-producing nation.

Get ready. Portuguese wines are the next big thing, and Firo is here to source the absolute best of Portugal for your portfolio.

Check out Bloomberg News' full feature on Lisbon here.

Photo by Joao Trindade. Lisbon Sunset, CC 2.0
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